Pre-production and Product Placement

One of the thing that can be success full at funding short film is product placement.
The following are the step by step on short film product placement.

1- Identified approx how many viewers the film will reach. The key for this number is research. 
    Check out how many film festival accept short film and their average festival assistance,
    you can find  this information on their web-site or calling the film festival coordinators.

2- Mark your Script. go trought each page of your script and mark in every scene the diferent products.
    example: if there is a conversation in a bar. you know for fact there are products on the shelf, sigh on the walls and probably there is someone smoking at the scene, all this are potential buyers.

3. create a business presentation, remember with the info of your research you can develop a professional looking plan . the investors want to know how many people are going to be reached for their money.

4- Stay local, since is a short film. most of the big companies have representative on their areas. probably you even know them. do your research most of the time it only takes to talk with the owner of a bar to know all the promotion agents in the area.

Remember research and create contracts for product placemen, this will help you in case any future allegation, there are lots of legal templates out there you can use.

How to Fund a Short Film

from wikiHow - The How to Manual That You Can Edit
The biggest obstacle most filmmakers face when they want to make a movie is the problem of money: with hefty price tags for equipment, cast, staff, and shooting privileges, production costs can quickly run into the tens and hundreds of thousands of dollars. It's especially difficult to raise money for short films, as they rarely offer much of a return on investment. However, if you are smart about keeping costs down--using DV video instead of film, for example, or employing amateur actors--it's possible to fund your pet project by following these steps.

Steps

1. Create a realistic estimate of how much your short film will cost. Be liberal with your cost projections.
   • A serious pitfall for many short film producers is cost overrun after they have raised their initial goal. It's better to spend more time raising too much money than to find yourself in a situation where your film is half-done and you are out of funds.
2. Incorporate your film company if you plan on raising more than $25,000.
   • Incorporation creates separate bank accounts for your film and for your personal life. If your film goes bankrupt, funds from your personal accounts will not be liable for collection.
3. Create a separate bank account for your film fund.
4. Draw up a business plan to present to potential film investors.
5. Create a website or social media outlet to give your film a public face and so that film investors can regularly view information about your project.
   • Your business plan should be around 10 pages and should included detailed information about production costs, anticipated shooting time, locations, and predicted revenue. Provide a detailed budget.
   • Be sure to include information about yourself and the other people working on the film. Also indicate other sources from which you hope to raise money. Film investors will want to know that your team is responsible and that you will have enough money to cover all your costs.
6. Apply for public and private grants that fund films.
   • Some well known institutions that provide film grants include the National Endowment for the Arts in the United States and the Canada Council. Also seek out local arts groups and corporate foundations.
7. Approach local businesses and professionals who have contributed to independent films in the past.
   • Ask these businesses and professionals for a modest amount of money. Be frank about your expected costs, and do not promise any return on investment.
8. Investigate "crowd funding" projects like Kickstarter and IndieGoGo, websites on which artists can post projects and raise small funds from thousands of interested supporters.
9. Invite your investors to witness your film production and include them as much as possible in the process.

Tips

• Although a single grant or generous gift may be enough to cover production costs, you will most likely have to raise money for your short film from several different sources. Change your approach to potential investors based on their experience with the film world and how much money you hope to raise from them: for example, an experienced film investor might appreciate the chance to become personally involved in production, while a corporate foundation will put more emphasis on a professional business plan.

Things You'll Need

• Business plan
• Production schedule

Sources and Citations 

• Film and movie production Finance.
• http://www.moviemaker.com/directing/article
• /the_right_way_to_raise_money_for_a_nobudget_film_3212/
• http://microfilmmaker.com/tipstrick/Issue17/FundRai1.html
• http://www.screenplay-contest.com/2011/01/22/ways-to-fund-your-short-film/

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